Benefits of customer portals They offer a number of benefits to businesses that result in high levels of customer satisfaction. Some of these benefits are: Secure file exchange; Lower selfcare costs; access to customer feedback; Improved customer experience; Improved positive recommendations; Sales and Marketing Opportunities. Advantage : Secure file exchange Most customer portals have features to securely store and transmit sensitive information between companies and customers. They help solve common privacy issues by ensuring: Controlled access: They allow companies to control who accesses sensitive files. You can grant customers access based on specific account information and history or limit access by time.
Authentication: Most portals require users to authenticate themselves before they can log into their accounts and access sensitive data. This protects messages Latest Mailing Database and files from unauthorized views. Encryption: Encryption converts data into coded information that can only be decrypted by entering a specific code/password. Some customer portals have encryption features to protect files from unfiltered access. Secure Messaging: A support portal should have features like Transport Layer Security TLS or Secure Sockets Layer SSL. Both SSL and TLS ensure that messages transmitted between two parties cannot be intercepted.
Advantage Reduced customer support costs By introducing technology into many manual processes and streamlining communication channels costs can be reduced. The costs are reduced in several ways: Selfservice: Customers can obtain certain general information about portals without having to speak to an account manager. This means that no additional resources are required for longer working hours or the hiring of additional support staff. Selfservice portals can help provide customers with information about account details and access to answers to common questions on community forums. Automation: You can integrate an online customer portal with ERP or CRM to automate certain workflows. Analytics: They can help gain insights into how you are supporting users and the challenges customers are facing helping to identify bottlenecks and pain points.