I’ve recently gotten really interested in ultra-premium vodka and how it’s evolved over the years. It seems like the whole market has shifted in recent times, with new brands emphasizing luxury and refinement. What’s everyone’s take on the evolution of ultra-premium vodka? How did it go from just another drink to something that's truly seen as an art form?
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Yeah, it’s definitely an interesting trend. I think a lot of people still associate vodka with clubs and cocktails, but it’s been shifting to something you actually sip and enjoy. It’s not just about the alcohol content anymore but the overall experience, from the packaging to the taste. The focus on quality and exclusivity is really setting ultra-premium vodka apart.